Mercedes Benz is planning to launch a new small car in its A-Class in the Indian market to compete in the compact car segment in the country, according to a senior company official.
Peter Trettin, president & CEO of Daimler, Central and Eastern Europe, Africa and Asia, said, “The competition is heating up in the small car segment and we plan to bring our small car, the A-Class, to the Indian market within two years.”
The A call vehicle sold more than 680,000 units since 2004. The company is planning to expand its A and B Class from two to four models beginning in 2011.
The company will put the A-class car in the entry level in the Indian market. “It will be priced competitively to get a foothold in the market,” said Trettin.
Mercedes-Benz has invested Euro 50 million in Chakan near Pune. The company expects the demand for its products to grow in the country as the economy grows faster.
The company is also offering Busses in the country which has received a good response from various vendors. The company is recording higher sales in the country while its sales have dropped as much as 90% in other markers.