eMarketer predicts Indian mobile ad spending to reach Rs 160 crore

The latest figures released by USA-based digital research firm eMarketer suggest that a great chance is provided by mobile markets in BRIC nations (Brazil, Russia, India and China) to expand their dividends. China will experience a somewhat modest growth in other nations in 2012; however it will emerge as a significant mobile advertising market in the same year.

As per the predictions from eMarketer, mobile ad spending might touch $11.8 million in Brazil, $6.4 million in Russia, $35.4 million (Rs 160 crore) in India and $223.2 million in China.

India, which saw mobile ad spending grow to 20.8 million in 2009, will witness growth to 35.4 million this year, while in 2011; it will reach to $56.4 million and $85.4 million in 2012.

There is a great chance for mobile internet data usage to become a growth engine due to an increase in demand for smart phones and 3G network.

The report suggests, “Amongst the BRIC nations, India stands as the only exception where 3G roll out is yet to take place.”

India will see a growth in mobile internet users from 5 million in 2009 to 162.1 million in 2014 with a CAGR (compounded annual growth rate) of 100.5 per cent. The predictions by the report also suggest a clear year-wise growth as well. While in 2010 mobile internet users in India will touch 12.1 million, it will grow up to 30 million in 2011, 65.1 million in 2012 and 114.2 million in 2013.