Vodafone App Store registers 10k Apps download milestone

Submitted by Sarika Valecha on Tue, 03/09/2010 - 17:07

Vodafone-LogoVodafone Essar has claimed that it launched its App Stores in India back in February 2010, even as other service providers in the country are just planning to offer the service.

The App Stores is called Vodafone Mobile Applications Store which was claimed to have launched on 15th of February this year. Vodafone has said it has clocked more than 10,000 downloads from these App Stores and it offers over 800 applications in the fields of entertainment, utility, finance, social networking, gaming.

The operator offers applications under three categories, Newest Apps, Top Apps and Just for You Apps. It also offers customized applications with 'tabbed browsing'. There is also a search engine so that the users can locate the right application easily.

Around 15% of applications are available free of cost and others are priced between Rs. 5 to Rs. 30, according to the Chief Marketing Officer of the company, Kumar Ramanathan.

"We are delighted to launch the Vodafone Mobile application store which combines an array of facilities for our customers including easy access to information, utilities and entertainment," said Ramanathan.

The App Stores can be assessed by sending an SMS to a toll free 111 or through the portal Vodafone live by clicking on a link on the company website. The initiative has been launched in partnership with Arvato Mobile.


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