United Airlines and JetBlue Airways using twitter to gain customer base

Submitted by Poonam Das on Fri, 08/07/2009 - 21:33

United Airlines and JetBlue Airways using twitter to gain customer baseUnited Airlines and JetBlue Airways have announced the introduction of Twitter-exclusive promotions, "twares" and "cheeps". The gimmick is facilitating the airlines fill flights that might otherwise fly with empty seats.

Twitter followers or those who sign up to receive the airlines' updates through the site are entitled to receive those reward deals.

United Airlines provided "twares" through its main Twitter account, "UnitedAirlines". The deals can come at any time and usually expires within one or two hours.

According to sources, United Airlines offered these deals for domestic flights within the US and international destinations.


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