Samsung Galaxy S set to launch on five top operators in US
South Korean electronic giant, Samsung ha said on Monday that its new Android based Galaxy S range of smartphones will be offered on five out of top six telecom operators in the US.
Samsung Galaxy S thus have a much wider audience when compared to its rival iPhone from Apple which is restricted to the network of single carrier, AT&T. Apple sells iPhone 4 though exclusive partnership with AT&T in the US.
Samsung however adopted a different strategy by allowing many operators to sell the device at the same time. Some experts say that it is good that so many operators have agreed to sell the phone but the device would have been in a better position to compete with iPhone if it was offered with an exclusive partnership.
Experts say the exclusive agreement is tied to the marketing campaign carried out by the operators and the success of the device depends on how much marketing support the operator is willing to offer. In exclusive agreement the operator can focus on the device while it is not same where multiple operators offer the same device.
The leading operator, Verizon Wireless which is a Verizon Communications and Vodafone Group Plc company will offer the Fascinate Galaxy S phone along with its existing offering of various Android based phones.
Sprint Nextel Corp, the third largest U. S. mobile service provider has said that Galaxy X on its network will be named, Samsung Epic 4G. It will be the second such device in the US to support the ultra high speed fourth generation services of Sprint and this could help boost the sales. HTC’s Evo was the fisrst device to support eh 4G network of Sprint.
US Cellular, the sixth biggest U. S. mobile will offer the touch screen version named Galaxy S while second largest operator, AT&T will sell the device with the name Samsung Captivate.
The forth biggest U. S. mobile service T-Mobile USA which is a unit of Deutsche Telekom said the phone will be offered with various pre loaded apps like access to books on Amazon. com.