People spend 25-30 minutes per day on calling: Informate
A research firm based in Mumbai, Informate Mobile Intelligence has said that people spend on an average 25-30 minutes per day talking on the phone.
Informate is a consumer usage research firm which provides information to telecom operators, handset manufacturers, VAS application developers, Advertisers etc. It achieves information and gives insight into the consumer preferences.
It also found that people spend 15-20 minutes per day on messaging and the usage time of chat and Mobile Internet with a growing trend on an average is 40-45 minutes per day. The younger users were found using mobile Internet for personal banking, life insurance and stock market related services.
The older groups used mobile internet to access mainly the stock market related services. The news on the mobile is also on the rise and mobile phones will become prime medium for 'Breaking News'.
Kedar Sohoni President, Informate Mobile Intelligence said, "Mobile Internet will be bigger than what most think. Globally, more users are likely to connect to the Internet via mobile devices than desktop PCs."
Informate has become as the first company in the country to provide such insights into the usage through data beyond call durations and SMS.
