Nissan to launch new car, MICRA

Submitted by Himanshu Thakur on Tue, 03/09/2010 - 17:32

Nissan-MicraAuto Major Nissan has announced that it is planning to launch its new and ultra modern car, Micra in the Indian market soon in a motor show in the Swiss city of Geneva.

The car is build on the V-Platform with a curved shape along with an accented waistline and is already tested in Japan. Nissan wants to triple sales of the car and is aiming at leading markets like India, China, Mexico and Thailand for higher growth.

The model comes with 5 speed manual transmission and is also available in the CVT segment. It is powered by 80 HP 1.2 liters engine with an alternative 1.2 direct-injection three-cylinder engine to generate 98 HP. The engines are designed to be very fuel efficient.

Even as the car now offers added features the prices have been brought down. The car will come in the price range of 3.8 - 5 lakhs. The car is aiming to compete with the likes of Maruti Alto, Wagon R, Chevy Beat, Ford Figo and Hyundai Santro in the Indian market.

Dan Thompson, CEO of Nissan Australia said "It is the key driver for us as part of our five-year growth plan, which ends in 2012. The first part of the plan was brand building".

"Now, with the launch of Micra, we move into the growth part of the plan. It offers us a lot of flexibility. But at this stage the number one priority is the hatch, which is 90 per cent of the segment," he added.


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