Cannon launches 23 new Digital products in India

Submitted by Deepti Parekh on Fri, 04/10/2009 - 15:51

Cannon launches 23 new Digital products in IndiaIn order to make a conscious effort to bring the best in photographic equipment to consumers, Country's No. 1 digital imaging company, Canon India Pvt. Limited, on Thursday launched 23 new SMART next generation digital camera, camcorder, and accessories.

This is the first product launch by the company in 2009. The latest launch includes 8 Digital Compact Cameras, 10 Digital Video Camcorders, 1 Digital SLR, 1 Compact photo printer and 3 lenses.

The products are priced between Rs 8,995 and Rs 1 lakh.

The move was taken by the company to further accelerate the industry's transformation in terms of product innovation & technology.

Canon India Pvt. Ltd, a 100% subsidiary of Canon Singapore Pte Ltd is eyeing 25 per cent growth in 2009. The company expects its revenues to touch Rs. 840 crore in 2009 as compared to Rs. 665 crore last year.

The company had registered a growth of 31% in the year 2008.

Apart from latest development, the company is also presently enhancing its channel structure to attain maximum coverage in the country, for the digital and camcorder category, which now includes over 1000 retailers, while DSLR channel structure includes 20 distributors and 175 retailers.


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