75 Ultrabook models under development: Intel
A total of 75 Ultrabook models that will run on Intel chips are under development, renowned chip maker Intel announced on Wednesday.
Intel announced the concept of Ultrabook in May last year, and since then twenty-one Ultrabook devices have already hit the market.
Ultrabook are ultra-thin laptops that are not only light, but also offer long battery life and quick turn-on times as compared with existing tablet computers.
However, currently Ultrabooks comes with heavy price tag, starting from nearly $800 upwards. Heavy price tags of current Ultrabooks put them at risk of cannibalization from popular gadgets maker Apple's ultralight, ultrathin MacBook Air, which starts at $999.
However, Intel also expects Ultrabooks' price tags to come down to as low as $699.
Kirk Skaugen, general manager for the PC Client group at Intel, said, "I think we can deliver the best of a tablet, and the best in what (users) know in a notebook."
The chip maker also claims that it has invested $300 million in companies which are developing new technologies for so-called Ultrabooks. In addition, Intel has rolled out a massive advertising campaign to promote Ultrabooks via television and Internet.